“Mobilegeddon” Is Coming on April 21 – Will You Be Ready?

Google recently announced:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

What does this mean for you?
If your site is already optimized for mobile or uses a properly working responsive design, nothing except the possibility of profiting from your competitors not being ready. If your site is not ready, then time is running out. Google has made it clear that they see the future is in mobile and they are going to give a higher priority to those sites optimized for mobile.

How do I know if I am ready for Mobilegeddon?

Google has provided a simple tool, to quickly test your site to see if it is optimized for mobile. Just type your web address into Google’s Mobile test site and wait for the results.

What do I do if my site does not show that it is mobile ready?

The best thing to do is contact your web designer and ask them about options in getting your site optimized for mobile devices.  Don’t have a web designer, we offer these services through both in house designers as well as many contract designers.

Whatever you do, do not ignore this change. Google has the largest search traffic of any of the consumer search engines and they can really hurt your web traffic if they do not consider your site ready for mobile.

 
Visit the original posting on Google’s Webmaster Blog on Finding more mobile-friendly search results